We got talking about this subject over dinner with some friends… the best-selling in the UK are called things like OK! and Hello! and Heat and Closer.
Whereas if they were being honest they’d be called things like Stalk! and Obsess and Intrude! and Vicarious Existence! (OK, might need some work on the name of the last one).
I mean really, wouldn’t it make a lot more sense? Pictures of slebs cleaning dog poo off their shoes (seen in Heat, since you ask) just don’t have any value whatsoever.