So you’re buying something online. And you have filled in your inside leg measurement, mother’s middle name, etc etc and you’re on the home stretch. And now it’s simply time to choose which country you live in.
What do you get? The country popup: (Go on, click on it. There’s more, much more. See how long it takes to find the United Kingdom.)
Which never fails to vex. I mean, is Afghanistan such a thriving hub of e-commerce now G.Bush got it bombed that it must come at the top of all e-commerce country popups? Is it an incentive scheme for the Afghans, who do of course need every help, though perhaps something more material than that? In an age where databases can track your food purchases, it is really so impossible to generate a list of countries based on where people buying from your site actually live? Often you’ll find the US at the top, but then it goes back to the long, long alphabetical list. And some sites really outdo themselves to include every possible territory. Look! The Pope can order some V**gr* with this popup! The Vatican is there are a location!
Another example of just because you can doesn’t mean you should. How many countries does the typical e-commerce site get business from? How many where the request doesn’t need some sort of human examination (quite a few countries have full-time scammers)? And I’d bet that the number of countries follows some sort of power law – eg 10x more from the US than the UK, 10x more from the UK than France…