- Silicon Valley Watcher–Tom Foremski on the business and culture of innovation
Robert mentioned a startup company that collected 400,000 beta users in one week from a mention on just a few key tech blogs. I thought it a good time to stand up and join the conversation and make an important point that many people don’t understand about blogging.
I said that blogging is not disrupting the mainstream media – blogging will disrupt public relations. The company geting [sic – CA] its message out to 400,000 beta users is a great example, and I’ve been collecting many more.
It’s easy for journalists to feel happy about this, until you realise that the company probably reached those 400,000 people without going through any media organisations either. (Well, apart from those that have blogs, of course.) As GMSV puts it, “[Rupert] Murdoch explains comets to dinosaurs“. We’re all standing around thinking that it’s the other guys who are the dinosaurs.