Seems there’s a big do on in which PR people are telling each other that the world is changing. Word up!
Stuart Bruce is doing an interesting job trying to blog it: posts starting here and then follow forward. It’s pretty much rolling up there in real time, if you’re reading this on Wednesday.
Andrew Morrison, senior comms manager, Coca-Cola Africa talked about the YouTube mentos mints video and how Coke has now commissioned the creators to create an official Coca-Cola video. He asks does he say a split between those who will embrace the new technology and those who still want to more formally “control the message”.
Trouble is, you can’t control the message any more. You can only take part in the argument. Which is OK if you’ve got a winning argument.