MusicStation is how sounds on the go should be: cheap, easy and offering a wide range of tracks
And it really is – this is a subscription service on mobile which works, really well. The incredible thing will be if any of the mobile providers think that they can make their pay-to-download systems work. (Vodafone offers this, and I think it should quickly bury the whole music side of Vodafone Live!.)
I know people trot out arguments about music subscription – if you stop paying, all the music vanishes! Oh no! But look, if you like the music that much, then you’re getting to listen to it all the time you have it. (And if you want it in some other context, you can pay for the CD or individual track.) If you don’t like the music enough to actually buy it, then you clearly don’t care much if it vanishes with your subscription.
The benefit here is that you can sample tracks or albums without worrying that it’s costing you (there aren’t even data charges) and the record labels get a cut each time you play a track (not just download). So I’ve paid my tithes towards Robert Fripp’s fortune in the past week or so.
The real argument in the past has been that subscription services don’t work very well, and they aren’t portable. This is portable, and it works really well. It’s a no-brainer: if I was out of contract, I’d think this a strong reason to switch to Vodafone, at £2 per week. It also means you don’t have to spend on an iPod or other MP3 player – in itself, saving you some money, surely.