Charles on... anything that comes along

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  1. I’ve come to the conclusion that Goggle is broken already. Unfortunately, every one thinks it’s ace and makes it their first port of call.

    I’ve build a web site for a colleague. It’s a forist in Windsor, Berkshire. It’s nowhere in Google’s rankings. But what I do find when searching on those keywords, is loads of directory listings sites (I don’t know if that the proper term, but I think you know what I mean).

    It’s similar when searching for any commodity (hotels, electronic goods etc.). Hotel sites (or more precisely their affilates) are the worst. They can be in Scotland yet they will plaster their web site with towns and villages throughout the country. Search on say hotels in Truro, click on a Goggle link and you will see something like “Highland Hotel – 456 miles from Truro”.

    I’ve wasted so much time going round in circles from one directly site to another. Now I try to remember to go straight to Yell.

    How these sites make money I don’t know. I guess they must be built using robots themselves. Presumably they then sell their no. 1 top slots to businesses on the basis they get so many referals via Google.

    In reality we are paying with our time!

    Comment by Alan Cooper — Sunday 5 December 2004 @ 4:23 pm

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