The first hour out of the box determines whether you’ll love a product
Scoble links to a piece at Scobleizer: Microsoft Geek Blogger but has the more salient quote himself:
At Winnov we used to ask “what’s the OOBE like?” The “Out of Box Experience.” The first hour of a product’s life will determine whether or not you’re fantastically in love with it or not.
And: My coworker, Jeff Sandquist, even quantified it further. He only gives a piece of software a week. If he is still using it after seven days, he’ll keep it, but if it frustrates the heck out of him he uninstalls. Getting adoption requires paying a huge amount of attention to the first few hours of experience.
- These posts might be related (the database thinks..):
- shuffle iPod at review Register The: or hate it you'll love either it (11 February 2005; score: 60.7%)
- And since everyone else is saying it... here's my "Apple on Intel" story. From April 2000 (6 June 2005; score: 35.82%)
- Two data points on the iPod's continuing popularity in the UK (19 October 2004; score: 30.91%)
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