Oh yeah? Survey this!
The long wet summer has finally got to them over at ZDNet. Another rainy day, another daft press release, and pop! Result: at last, what everyone needs to know about what journalists think about the plethora of useless surveys, at Take your surveys with a pinch of salt - ZDNet UK Comment. It’s been a good irony harvest this year, even if the wheat’s been a bit damp.
The message for PR people? Most surveys are junk - save us all the bother unless you know what makes a statistically valid one.
- These posts might be related (the database thinks..):
- A quick survey: does anyone believe surveys? (27 July 2004; score: 51.59%)
- But hang on, if they're phishing.. (9 April 2005; score: 51.47%)
- That's funny, I thought the answer was 'an iPod' or 'Robosapien' (7 December 2004; score: 36.64%)
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