You could be seeing a great picture here
_

Charles on… anything that comes along

Sunday 12 June 2011

Filed under: — Charles @ 2:49 pm

Secoh air pump stopped work? Fault’s probably the easily-replaced diaphragm

The following is written entirely for the benefit of Google, and you, dear reader, who probably like me has a Secoh EL 80 15 pump or similar that has stopped working. It may have been one year or it might have been three. (That’s what happened with us.) Maybe it’s powering a cess pit or a koi carp pond or whatever.

You’re thinking you might need to buy a new one. What!! TWO HUNDRED POUNDS!!

Don’t worry. The thing that goes wrong is the rubber-ish diaphragm that vibrates back and forth to pump the air around. You can buy spare parts for these. They’re much cheaper - about 60 pounds.

If the pump is a few years old, then you should probably replace both diaphragms - they’re arranged one each side of an electromagnet in the centre of the device.

Replacement isn’t hard at all. If you have a Philips (cross-head) screwdriver and about 20 minutes to spare you can do it yourself. Try not to do what I did and crossthread one of the screws so it breaks off when you’re doing the replacement. Gah.

You also have to change the position of the centre rocker so that it’s evenly placed between the electromagnet (you’ll find it’s on one side when you open the pump up - usually over to the diaphragm that’s intact. Shift it back to the middle).

You can download the manuals for Secoh pumps. Useful.

Hope that helps.

Thursday 27 January 2011

Filed under: — Charles @ 10:59 pm

‘Steve Jobs would walk in, say ‘this is far too big’ and walk out…’ MusicMatch, the iPod and the Dell DJ (repost)

This is a repost of the post that appeared a couple of days ago over on my other blog, The Rivals, where I’m asking questions, posting stuff and so on for the book I’m writing about Microsoft, Apple and Google - to be published by Kogan Page, delivery date July. Let me know what you think, and contribute too over on the other blog.

In case you’re interested in how the book will read, here’s something that I wrote last night. It’s looking at one of the key stages in the iPod’s development: the very early stages. So here’s some draft content. It’s got notes and repetitions and things that need to be tweaked, and the name of the main interlocutor has been removed because, well, that’s for the book, isn’t it?

Comments welcome (eg “you left out the bit where…” or “just as important in 2002 was…”). And I’m really interested in hearing from anyone who:
- worked for/with Microsoft around the time it was trying to get Windows Media Player/Audio/Janus implemented

- worked for/with Microsoft on its “online services” system - MSN - while it was being passed by Google in 2002-4 for revenues and market share: what did Microsoft think, internally? (I’d be just as interested in talking to someone who mentioned this to Microsoft as an ex-Microsoftie.)

- worked for/with Google pre-IPO who could talk about its thinking over whether it wanted to confront Microsoft.

And pretty much everything else on Microsoft/Apple/Google. Get in touch, or tell the people you know who know and ask them to get in touch.

Text starts below. Nice picture!

Photo by Olivier Bruchez on Flickr. Some rights reserved

>>>
The launch of the iPod in 2001 intrigued MusicMatch, and soon they were talking to Apple about the possibility of tweaking their software so that the millions of Windows users - a huge, untapped market for the iPod - could use it with their machine. At the time the iPod’s iTunes software only worked on Macs, and required a high-speed Firewire connection - which every Macintosh since 1999 had, but which was comparatively rare on Windows machines. Even so, enough had it (because the Windows PC market was so big and various) that it made sense for MusicMatch to offer it.

In July 2002, Apple introduced its second-generation iPod, with up to 20GB of storage - and introduced “iPod for Windows”, which used MusicMatch’s software to connect to Windows PCs.

BBB knew that the relationship with Apple was on borrowed time: “we could see that if it took off then they would write iTunes for Windows and steamroller us,” he recalls. But the experience was fascinating, and there was always the possibility that MusicMatch might be able to engineer some way to hold on to Apple - or perhaps to get Apple to hold onto it.

He had a number of meetings which Jobs attended: “generally he would walk in, say ‘this is shit’, and walk out,” he recalls. “Or he would say ‘this is far too big. It’s too bulky.’”

At the time the music business was in flux. The original incarnation of the file-sharing network Napster had been downed in the courts, but that had led to a hydra-headed decentralised sharing system called Gnutella, which had no central index as Napster had had. The record labels had nothing to aim at.

Since they were unable to shut down those networks, the record labels’ logical next move was to prevent music being ripped from CDs onto computers; that would prevent new songs being uploaded and shared, and should tamp down piracy. “Sony had had success in Japan with the MiniDisc format, which prevented you from copying songs back and forth,” said BBB. “Together with Sony Music, they seemed to have the formula. And Sony Electronics was huge in those days.” So the labels pressed for similar copy-prevention technology - known in the business as “digital rights management” software - to be included in music players and ripping software, and separately on CDs.

BBB adds his own context to the labels’ drive to get DRM instilled everywhere: “in the record business, everyone feels that they got screwed in their last deal. So in the next one they’re always looking to get the best possible deal. Songs will have different publishing rights in different countries. And the record labels and the publishers don’t see eye to eye. It’s a recipe for disagreement.” And for stalemate.

But Microsoft was listening to the record companies’ calls. It was a company full of skilled programmers who would be able to write software that would implement DRM to prevent copying. It quickly devised a strategy: using its Windows Media Audio format (which “independent” tests suggested gave better listening results and smaller files than MP3 at the same compression ratio). Files ripped on PCs using Windows Media Player, the default system, would be transferred with DRM onto digital music players so that the songs could not be copied onto another PC. That would tie the player to its owner’s computer. And uploading WMA files protected in that way to file-sharing networks would mean they wouldn’t work on the PCs of anyone else who downloaded them.

It was a brilliant strategy, except for two things. First, CD-ripping was still a minority sport limited to people who understood how to do it and what its purpose was; that meant they were specialists who were wise to Microsoft’s machinations especially the DRM,. (The high profile of Microsoft’s conviction in the antitrust case had eroded user trust that it was really acting in their best interests, rather than the interests of its partners.) They instead downloaded other programs - such as MusicMatch - which could play WMA files but could also rip songs into MP3 format.

The second problem was Microsoft overcooked the software, says BBB: “it was just too hefty for the hardware. It didn’t quite work right. There would be glitches, and the drivers didn’t quite work right, and the transfer was really slow.” That was because they relied on USB 1.1, rather than Firewire, connections. Firewire was about ?20-40 times faster[how much faster Firewire than USB] and USB 2.0, the faster standard that was comparable in speed, wouldn’t arrive until XXX[when USB 2 released?] and would take some time to become widespread in consumer electronics devices - particularly digital music players.

Then there was the industrial design aspect. BBB recalls seeing the prototype for the third-generation iPod during a discussion with Apple executives; Steve Jobs made an appearance - “he would kind of drift in and out”, is how he puts it - to pick the prototype up and criticise it for being too thick and then walk out.

A month of so later BBB was at the headquarters of Dell Computer in Austin, Texas. Dell was eager to get into this burgeoning market: it reasoned that it could use Microsoft’s software, and design its own hardware (as it did with PCs) but that unlike Apple it would be able to use its buying heft to drive down costs and so undercut Apple. The market was there for the taking.

BBB was handed a prototype for the Dell DJ player, which like the iPod used a 1.8” hard drive. “Jeez, this thing us HUGE!” he blurted out.

It was indeed noticeably deeper than Apple’s existing iPod, and substantially more than the forthcoming iPod - which MusicMatch knew about but about which its team had been sworn to secrecy, on pain of extremely costly legal action. “One of the Dell designers explained that that was because the Toshiba version of the hard drive had its connector on the side, and the Hitachi one had it on the bottom, but because they were dual-sourcing they could get the price down by 40 cents,” BBB recalls. “That was the difference in a nutshell. Apple was all about the industrial design and getting it to work. Dell was all driven by their procurement guys.”

[NUMBER IPODS SOLD PREV QUARTER]
[AUTOSYNC IN IPOD]

In September 2003 Apple launched its third-generation iPod, supplanting the one that Dell’s engineers had been comparing their design against. This one was notable for two features: four touch buttons just below the screen, instead of being embedded into the scroll wheel - a feature that was abandoned in the next generation as unwieldy - and a proprietary 30-pin dock connector on the bottom of the device. That allowed it to connect to a Firewire or USB 2.0 port, via a cable. (The buyer had to specify which cable they wanted.)
>>>

more to come….

Thursday 13 January 2011

Filed under: — Charles @ 12:02 am

So anyway, those guns, Professor Spafford…

The hours after the Giffords shooting in Arizona were hardly the media’s finest hour; Giffords was declared to have been declared dead at the scene, then realised not to be. I was in the US at the time, and saw the news come up on my Twitter feed. Personally I found the story hugely upsetting; that someone can walk up to a stranger in broad daylight and fire a gun into their head from close range is awful enough; the fact that the victim was someone whose job is to be answerable and accessible to the public only made it worse. Add to that the other deaths that day, and I couldn’t bear it.

Predictably, this quickly turned into a “gun control - should there be some?” debate in some parts of Twitter. Being someone who finds the occasional spirited debate something not to be shied from, I found myself in a Twitter debate with Gene Spafford, who had posed the question: sure, guns kill people, but are they more evil than cigarettes, which after all kill more people?

Alex Howard had kicked it off: “Context: ~35 people die from firearm homicides every day in the US (CDC), http://bit.ly/i0Vem6 2007 NYT infographic. (I’ve turned the short links into proper links.)

Spafford then responded: “And approximate 1205 per day die as a result of smoking tobacco. Which is the one that is the bigger evil?”

You can see how the conversation developed via Aaron’s Twitter viewer (it’s great).

Me: “generally, smoking is done voluntarily last time I looked.”

Spafford: “One might argue that most homicides are voluntary, as well. And second-hand smoke is not always voluntary. ”

Me: “vast majority of those who die from smoking do so from own hand. Quite literally. Not so with.. you know.”

Spafford: “No single cigarette is fatal. Few people light one with the intent of it leading to his or her death. Few people drive a car intending to cause a fatal accident.”

Me: “but few people in western world can light a cigarette without knowing it could harm or kill them. Not others - themselves. the intent of buying a gun though is to threaten to harm others. So - which encapsulates more evil? I’ll let you figure it.”

Spafford: “the intent of buying a gun is no more to threaten to harm others than is buying a knife or a bow & arrow. Those who target shoot, for instance, have no intent on threatening anyone.”

Me: “‘threaten to harm others’ - not necessarily [of] own species. (Pace hunters.)”

Now, looking back and looking at Spafford’s feed, I’m inclined to think he’s not a gun-totin’ Second-Amendment-smokin’ guns-for-all promoter. I think, days later, that he’s trying to stir things up in a gentle way, from his academic position. (He’s a computer science expert, who discovered the Morris worm.)

However I felt that he might have got carried away with the idea of being a bit oppositional, a bit contrary, in the face of the awful events that had unfolded on the afternoon.

He then wrote a blog post, pushing the point again. He begins by acknowledging that the shootings are tragic, then continues:

The shooter is clearly the one who should be blamed. It appears (from what has been published so far) that he may have some mental problems. And there may well be some blame to assign to those who stoked his hate and fears.

A few people have been quick to claim that the fault is that the shooter had a handgun.

I agree that guns, used carelessly or in the hands of idiots and criminals are a bad idea. But I am equally convinced, after a lifetime of working with law enforcement, the military, and the others, that the problem is not ownership or regulation of guns per se. So long as there is a minimum standard of competency and criminal background check made on those who purchase a weapon, it is probably not a problem. People who buy diesel fuel and ammonium nitrate (to make ANFO) are also dangerous, as are those who buy axes! Yet there are many, many legitimate purchases and uses of those every day.

The shooter in this recent case was determined and attacked at short range. Without a handgun he might have used a suicide bomb (to worse effect), or run his car into the crowd. Someone with strong intent will make use of whatever means may be available.

There’s a lot more - CDC numbers, comparing drunk driver deaths with gun deaths, and so on. And near the end one of his points is:

People who aren’t around responsible users of firearms, and who haven’t been trained in their use tend to be skittish about them. That is understandable. The same is true about other things, such as corrosive chemicals, poisons, and explosives. Firearms aren’t toys. Neither is HCl nor cyanide nor C4 nor dynamite. They have their uses. They should be handed with care. Users should be trained. Their misuse should be punished. And there will be people who misuse them, especially people with mental problems.

So there it was. It was on a blog, and it had a comment box - which was open. So I wrote a comment.

Which wasn’t published. And wasn’t published. And at the time of writing, still hasn’t been published. I prodded him (on Twitter) about this: “any time you want to approve my comment on your blogpost is good. It’s been almost 24 hrs now.”

His response: “When I have time to adequately respond to your silly arguments, I will.”

Cue slight bit of tooth-grinding. Look, if they’re silly arguments, it shouldn’t take any time to knock them down, should it? And approving the comment takes pretty much no time.

So here’s the comment. As a preface, let me say that I’m happy for people to argue for ownership of guns as an a priori philisophical principle - the libertarian view that ownership of things shouldn’t be constrained. At least it’s honest, and you can see if you can try to fit a razor blade around the hermetic seal of their thinking. (It can be quite hard.)

But please, don’t tell me that owning guns is a sacred right because some white guys in wigs 200 years ago who were terrified that King George would come back with the heavies (or that someone would set up their own set of heavies) decided it was expedient at that time. The US Second Amendment is a crutch that’s used for lazy thinking; for not examining where social benefit lies.

So here is the comment that I wrote, which Spafford, as I said, hasn’t so far seen fit to publish. Have a read. If you think my arguments are stupid (some are exaggerated, certainly, for effect) then do tell.

As I said, I think that to some extent he was writing to provoke, though also, I think, setting out a position. If he wants to comment here, he’s welcome. Comments are open. Though (and I’ll reiterate this at the end) I’ll take the unusual step of using strikeout (not deletion, unless libellous) on comments I deem offensive or wacko. Just because I know how this debate goes. Which is, nowhere at all, sadly.

>>>
COMMENT

I’m sure it’s very satisfactory to write a blogpost where you can quote to affirm your prejudices, but I’d have thought someone as intelligent as yourself would take the opportunity to posit the possibility that their previous thinking is wrong, argue against it, and see how well they can break down their old thinking – in the form of thesis/antithesis/synthesis.

Let me try, coming from the opposite perspective. Let me accept that ownership of guns should be allowed; that it’s only the very few who abuse that right.

Fine. Well then, extend that right. Why does the US government get so snitty about ownership of radioactive materials? Isn’t it every American’s right to own as much uranium, plutonium, polonium, or whatever as they like? Didn’t the Founding Fathers have personal nuclear weapons in mind when they added that bit about “the right to bear arms”? If you allow the ownership of semi-automatic and automatic guns capable of killing multiple people who are foolish enough to be in the vicinity of someone with a grudge, or just poor control of a powerful object, then surely you must allow the ownership – concealed or not – of weapons-grade radioactives. It’s your right. Sod this nonsense about radiation in a public place. Only the irresponsible, and so undeserving of our sympathy, would carry such materials around without proper shielding. And you have something to protect you from would-be muggers and assailants. Or, indeed, hungry bears.

No? Why ever not? Is it because the harm that could be caused is out of proportion to the benefits of allowing ownership?

Let’s look at that CDC data. Top four causes of sudden early death: (1) cars (2) poisoning (of which 75% are suicides) (3) guns (4) falls.

Not much to be done about (4) unless we can repeal the law of gravity, but I doubt even the Tea Party has its eyes on that one. Nor (2) since we have to allow that Drano and headache pills actually do have a peaceful use – cleaning drains, easing headaches – and that we shouldn’t ban things which are misused in opposition to or orthogonally to their primary purpose. Drano is not sold as a suicide assist; it’s sold for cleaning drains.

OK, so (1) cars. What the hell use are cars again? Oh, that’s right, personal transportation. So drunk drivers don’t actually go out on sprees looking for people to run down, you say? They’re overconfident because of the depressant effects of alcohol? Cars have a primary use that is beneficial to the wider economy? We might have to make an allowance for them. Drunk driving is still wrong. A car could still be used as a weapon. You just don’t hear of many cases where it happens [that drunk drivers go on intentional killing sprees]. At all.

And so to guns. You wrote: “Firearms are used by many for hunting, for sport (target shooting), and as a means of providing protection against animals. Many guns kept for self protection are never used to threaten another person, and are never used to hurt another, either, as seen by the figures above.”

Okey-dokey, used for hunting. That’s why the murder rate is so high in Oakland and New York – damn trigger-happy hunters seeing a bear at every street corner.

Wait, no? It’s target shooters whose weapons slip out of their pocket?
No?

The argument about “many guns are never used to threaten another person” is so weak I’m astonished you attempt to make it. Are you seriously suggesting that 4+ million guns are sold in the US each year to people who want to go hunting and shoot targets? Really? Or might it be that they hope to persuade potentially harmful people not to threaten them, the buyers?

In which case the prime purpose of a gun is, yes, to threaten harm, and by doing so (you hope) deter it. A gun is a quintessentially different tool from a hammer, or even an axe, or fertiliser. Hammers and axes have primary uses that are not aimed at humans. Fertiliser is for, well, fertilising.

By contrast a gun is a fulfilment of every child’s God complex, to induce effect at a distance with the minimum of effort. Target shooters and hunters are actually the people who have gone beyond that level, who understand exactly why they use a gun. I’d contend that the vast majority of gun buyers and owners don’t truly know, psychologically, why they’re making the purchasing decision; they just know it makes them feel good (even if it might make their partners nervous).

I would bother dealing with the cigarette arguments if there were reports of people going on killing sprees with cigarettes, but they seem rare for some reason. As for suicide bombings, I think there have been, what, a handful of attempts in the US, all unsuccessful (http://en.wikipedia.org/wiki/Terrorism_in_the_United_States). If you want to replace gun shops with suicide vest shops, that seems to me a good idea; at least it would be a more honest description of what can happen from owning a gun.

Notwithstanding all the above, I recognise that the US’s longstanding policy on gun ownership means that it is nigh on impossible to alter the equation of gun ownership. You could try banning bullets, but they’re even easier to smuggle than guns. (In the UK, you can be arrested for carrying live ammunition. The UK really is hot on firearms control.)

But even with that said, to pretend that guns are somehow “safe” because they kill fewer people than cars only indicates that the debate has ceased to be a debate; instead it’s reached the religious level, where idees fixes have completely taken over the minds of adherents and detractors alike, and cannot be budged without the most enormous effort of will. To ask gun adherents to imagine an America without the Second Amendment is like asking a Christian to imagine a world without their imaginary God. From what I’ve seen, there’s a relatively large overlap there. Which ought to give pause for thought. Dogma is dangerous wherever it’s found.

COMMENT ENDS
>>

To reiterate: you’re free to comment. But I reserve the right to strike it out (it’ll still be there, just a lot less visible) if you’re offensive. Argument - reasoned argument, or explanations of where I’ve been silly are welcome. I can take it.

Monday 20 December 2010

Filed under: — Charles @ 2:31 pm

Remember how Britain took over the internet in 2000 by getting it all to run on Greenwich Electronic Time? No?

Something on Twitter reminded me of this. This was written for the January 27 2000 edition of The Independent.

BY CHARLES ARTHUR
Technology Editor

Britain’s Greenwich meridian could become the new reference point for time over the Internet, after two rival groups of British businesses resolved their differences over whose measurement they should use.
Greenwich Electronic Time (GeT) will be a powerful brand which could guarantee that companies based in different countries doing business deals could be certain of when they happened.
With more and more time-sensitive data being exchanged - such as online stockbroking and consumer purchases - it is increasingly important to be able to confirm when transactions take place, said James Roper, chief executive of the Interactive Media in Retail Group.
“Who owns a product at what time if you buy it over the Internet?” said Mr Roper. “If you don’t agree about what time it is, you could find that there is a time during which people think they own it - and if both of them then try to sell it you could have real problems.”
By using GeT as a single reference time, confirmed by a network of super-precise clocks around the Internet, Britain would be “at the forefront of Internet development,” said the Government’s newly appointed “e-envoy” Alex Allan, the former British High Commissioner to Australia.
Comparing timestamps of online transactions has already helped to track down fraudsters, said Ian Collins, managing director of Cybersource, which provides the software that powers many e-commerce Web sites. Extending GeT further would help to do that in future, he said.
Yesterday’s launch saw the unification of two factions that had threatened to split the initiative before it started.
The Prime Minister Tony Blair initially launched GeT on January 1 - but it did not then have the essential backing of the London Internet Exchange (Linx), which represents the major Internet service providers in the UK.
Linx, whose offices lie on the Greenwich meridian, had planned to launch its own Greenwich Net Time earlier this month - but was persuaded not to by lobbying from the Government and other industry bodies. Instead the two merged their efforts to produce the single brand.
The Internet already has a network of clocks which are meant to contact each other and confirm their time by connecting to other precision clocks, usually running on “Coordinated Universal Time”, a global standard adopted in 1982.
A key step in promoting the GeT “brand” will be the availability of free software from its Web site at www.get-time.org which will enable businesses and users to ensure that their computers are in tune with GeT, and to timestamp e-mails and Web transactions against them. That software should be available in the next three or four months, said Mr Roper.
//ends

—-

Great idea! (Well, inside the civil service it seemed great. I thought it was a pile of nonsense. After all, you already had UTC, coordinated via atomic clocks over the net.) What could possibly go wrong?

And then in August:

—–

BY CHARLES ARTHUR
Technology Editor

A high-profile scheme launched by Tony Blair in January to make Greenwich the reference point for “Internet time” has run into a dead end. It cannot work with Microsoft’s Web browser, used by the vast majority of Net surfers.
Now, the team behind the “Greenwich Electronic Time” (GeT) initiative are wondering if they will ever be able to persuade people to use their product.
“Overhyped? Er, that would be true and fair I suppose,” said James Roper, chief executive of the Interactive Media in Retail Group (IMRG), one of the scheme’s backers. “We have encountered a nightmare of problems that were so compounded we hardly knew where to start.”
Announcing the plan to create “Greenwich Electronic Time” (GeT), at the start of the year, Mr Blair suggested it would put Britain back at the centre of timekeeping in the new millennium just as the invention of Greenwich Mean Time (GMT) did during the age of sail.
But the reality has proved rather different. The GeT team had suggested in January that within four months they would offer free software for PCs which would be accurate to 0.003 seconds against an existing world standard set by atomic clocks.
Instead, the project only last week produced the first version of its software - and The Independent found that it can display times on the same screen which are out of sync with each other by nine seconds or more.
The problem stems from Microsoft’s Internet Explorer browser, used by more than 80 per cent of Web surfers. Computer code within the program behaves unpredictably, creating the differing time display. But the software giant shows no signs of changing its product to please Mr Blair or the GeT team.
“You would have to ask Microsoft why their version of their own software doesn’t do what their published details say it will,” said Keith Mitchell, executive chairman of the London Internet Exchange (Linx), who is exasperated by the mismatch. “I don’t know why it doesn’t.”
The failure is another embarassment for the Government’s repeatedly proclaimed desire to make Britain an e-commerce capital. Last week the House of Lords passed the Regulation of Investigatory Powers (RIP) Bill, which has been criticised by business and consumer groups for infringinging on civil liberties. A number of Internet companies have said they will relocate outside Britain to avoid the email and communications snooping that the RIP Bill allows.
The flaw in GeT is caused by differences between Microsoft’s version of a computer language called “Java” and the public standard created by Sun Microsystems. Microsoft is being sued by Sun for breaking its licence to use Java in the browser. No resolution is in sight.
The GeT team had hoped that their system - backed by a network of atomic clocks around the Internet - would rapidly become a reference point for all sorts of online transactions. which backs the scheme, suggested last week that it could be used to help people doing online share dealing, gambling and auctions: these, he said, could hinge on messages which would have to be time-stamped to an accuracy of less than a second from a central reference point. The Government’s “e-envoy” Alex Allan, said it would put Britain “at the forefront of Internet development”.
Instead, despite the non-appearance of GeT, electronic commerce has snowballed this year. Online gambling, sharedealing and auctions are all booming, used by millions of users worldwide.
“The world is muddling through,” insisted Mr Mitchell, “but the volume of transactions compared to their potential is still small.”
The same applies to GeT, though: its present network of atomic clocks could handle “tens of thousands” of users, said Linx. That compared with projects like Napster, which has an estimated 20 million people using its software.
The GeT project, meanwhile, was reluctant to publicise the release of the first version of its software in case too many people try to use it: there are fears that the atomic clocks would be unable to cope with a large volume of demands for the time.

—-

Oh God, you have to believe that I was just astonished at how bad that was. And how fundamental the mistakes were.

Still, we don’t have that sort of idiocy any more in the civil service or government. Do we?

Friday 19 November 2010

Filed under: — Charles @ 6:48 pm

Live, PR, live in the 21st century

So there’s lots of people reading my post about the evils of PR done badly.

But who ever suggests how to do it correctly?

Well, here’s a start.

Emails: have a meaningful subject line. Often it’s the only thing the journalist will read before deleting it. Journalists delete lots of emails. Never, ever leave it blank.

DO include the content of what your client insists should be attachments in the body of the email. More and more journalists are reading their emails on the move, so they can’t necessarily view attachments, and won’t set their phones to download them. Text is cheap. Put it in the body of the email. And then tell the client you don’t need to include the 1MB attachment because it’s been dealt with in the 50K text of the file. (It’s just left out the vast logo nobody cares about.)

DON’T send PDFs as attachments. Can’t get the text out cleanly, can’t read them easily.

DON’T include pictures unless they’re the very smallest thumbnails, for the reason just given above: mobile data is an expensive pain.

DO include a link where we can get the entire press release and/or the images for it. We might want to link to it so readers can gasp at your brilliance. Plus it means we don’t need to copy or retype stuff. If it’s embargoed, give a username and password to log in so we can look at it. But set that to expire so everyone can see it in time.

DO, if you’re going to inflict a survey on people (mostly: please don’t) include a link to the original data where the journalist can download it and play about with it. Normal humans might like to do the same.

DO understand that journalists get gazillions of emails every day, plus we’re looking around at blogs, plus we have stuff to do ourselves. We don’t necessarily have time to respond to every one. In fact, we definitely don’t. (See above about deletion.) That followup phone call just gets in the way of us writing a story, linking to your press release, writing our own hard-hitting expose. That’s why journalists are so arsey on the phone. Well, some of them.

DO read my post about how PR and journalism are orthogonal. You don’t ring up McDonalds asking them to fix your car. A lot of PR is getting too mailing-list driven. Know your journalist before you email them.

But most of all do include links. Put this stuff on the web. It’s 2010, not 1995. News organisations have changed. Why hasn’t PR?

Friday 5 November 2010

Filed under: — Charles @ 11:31 pm

DRM? MP3? From the 2001 catalogues: Windows XP won’t be able to create high-quality MP3s

This story was first written for The Independent to appear in its 13 April 2001 edition. $2.50 for every copy of iTunes? One wonders if Apple will ever remove the facility to encode in MP3 from iTunes….

BY CHARLES ARTHUR

Technology Editor

Are you still listening to MP3s? Microsoft wishes you wouldn’t; and so does the record industry - the first because it would rather push its own, proprietary music-digitising format, and the latter because MP3s have, it claims, undermined the business through web sites such as Napster.

Although millions of Internet users have shown themselves to be hooked on the MP3 format, which can turn music tracks into small files that can be swapped and transmitted over the Net, Microsoft said that its next consumer operating system, Windows XP, due out in autumn, will “not include” the ability to produce high-quality MP3s.

That will severely restrict the listening quality of any music turned into an MP3 with that program. Instead, anyone trying to digitise music will be encouraged - not particularly subtly - to use Microsoft’s own “Windows Media Audio” (WMA) format.

Meanwhile RealNetworks [CORR RealNetworks] of Seattle, which was set up by a former Microsoft employee, is also pushing its proprietary RealPlayer format for digitising music.

The intent: to ease computer users to a position where they cannot send each other copies of music without paying for them. Both the Microsoft WMA and RealPlayer formats have “digital rights management” software, with copyright protection built in that will automatically police the use and sharing of music between computers. Only people who can show they have permission to listen to a WMA or RealPlayer file could listen to it on their computer - unlike MP3s, which can be swapped freely.

The WMA format does have the advantage that songs take up less room on disks. But with new technologies providing exponential increases in storage in all formats, that is unlikely to be a burning issue for consumers.

The intent of the two companies to have their own formats used by consumers belies the obvious popularity of MP3s, which are produced under an open standard: anyone can write a software program that will decode them, although software to create MP3s calls for a licence fee payable to the Fraunhofer Institute, which developed the format. That costs $2.50 for every copy of the software produced. For Microsoft, which hopes to sell millions of copies of XP, that could add up.

“We think at the end of the day, consumers don’t really care what format they [record] in,” said Dave Fester, a manager at Microsoft’s Digital Media Division. He said that despite the new restrictions, XP will do “a great job of making sure our player will play back MP3s.” But for new content that users might want to create, he says there “are clear advantages” to not using MP3.

Clear for Microsoft, and also for the record industry, which has been driven to distraction by the success of MP3s, particularly in the form of the Napster file-swapping service, which has allowed tens of millions of people to download literally billions of tracks without paying for them.

That is where consumers and the record industry diverge. “The industry doesn’t want [MP3] pushed, and Microsoft and RealNetworks don’t want it pushed. The consumer is going to eat what he’s given,” said David Farber, former chief technologist at the US’s Federal Communications Commission, who generally opposes the company.

He thinks that XP will be a major weapon in that. “When Microsoft decides to put something in their operating-system support, it becomes the standard,” says Mr. Farber, who against the company during the Microsoft antitrust trial. “The average consumer will use what comes on the disc when he buys the machine. They’re very effective in that way.”

But even those who wish MP3s would disappear allow that that might never happen. “It’s a little like the VHS tape,” said Steve Banfield, general manager at RealNetworks. “DVD is great, but VHS is ubiquitous and it isn’t going away anytime soon.”

–story ends–

Saturday 18 September 2010

Filed under: — Charles @ 10:42 pm

Terrible trailer, great film: Le Concert goes against the flow - so when else has a trailer undersold a film?

Observe the trailer above: it tells you pretty much from the outset that this is a comedy - it’s going to be one of those dash-everywhere-oh-my-god-can-they-do-it, rather like the last 10 minutes of Notting Hill (hope that doesn’t ruin it for you).

If you look an early version of the poster (here at Coming Soon) then you get the message straight away: Comic Sans font! Hey, it’s a laugh!

If you went by the trailer, or the Comic Sans font and the rib-nudging tagline, you’d think that The Concert is just a bit of comic nothing - an easy way to pass 90 minutes or so.

No. Completely not. It’s a terrific film which packs a huge emotional punch in a closing section which has no dialogue at all but explains all the loose ends in the story. (There’s a question about whether some of what you see in that section is a flash-forward or just an ambition - I think it’s a flash-forward which, for reasons of keeping the ending tidy, had to be put before the climax).

Don’t just believe me - IMDB, the movies database, is a reliable guide to what people think of a film. And people there give it 7.5/10 (I’d give it higher, personally).

It’s one of the rare examples I’ve seen where the trailer gives you no idea of the emotional power of a film; it makes it look like a silly comedy, but it makes many more points - some of them in comic fashion, sure, but the heart is serious.

It’s unusual, isn’t it, for a trailer to undersell a film? Before seeing The Concert, I saw the trailer for Knight and Day, the Tom Cruise/Cameron Diaz effort - trailer here (no embedding allowed, it seems). But people on IMDB give it 6.6. Every time I’ve seen the trailer, I’ve thought “I’d like to see that film. Looks fun. Cruise not taking himself too seriously.” Apparently not, going by the people who’ve seen it.

So do you know other trailers that have undersold the film? Do tell. Obviously, reference to IMDB to prove that it’s a great film may be needed…

Sunday 2 May 2010

Filed under: — Charles @ 11:21 pm

Why Ryanair will not implement - or will withdraw - its toilet charge: because it will cut profits

It is annoying to see the annoying company Ryanair - whose motto I imagine to be “if they’re stupid enough to fly with us, they’re on a mental level with sheep and should be treated as such” - given occasional credibility over ludicrous ideas without anyone asking the straightforward question.

Such as: would implementing that idea actually cost Ryanarse money, or profits?

When Michael O’Leary makes a stupid pronouncement, the media seems happy to repeat it. None seems happy to examine it and throw it back at O’Leary to ask whether he has lost his mind and is trying to annoy his shareholders as well.

For instance: charging people to use the toilet. (That’s a Google search link: the top link at the moment is to an April 2010 story saying that Ryanair is going ahead with it… and the third link is from February 2009, with “pilots aghast at proposal to bring in £1 charge”, which shows you how long this story has been bing-bonging around the mediasphere.

Let’s examine this the way it should be examined: from a business standpoint. If Ryanarse starts charging for access to the toilet, I think it will lose money. Here’s why.

1) emptying the toilet reservoirs (known, charmingly, as the “honey tanks”) is a fixed cost. It’s done at the end of every flight. And the toilets are on aircraft are never in a wonderful state.

If Ryanarse starts charging for the toilet, fewer people will use it. Obviously. It may also have to do more cleanups from parents of young children who run out of money. It’ll also have to get staff to watch over the toilet to make sure people don’t hold doors open for each other - which will be unpopular with the aircrew, since nobody like to be toilet cop.

So it will get a bit of money from people paying to use the toilet, though there will be fewer visits - meaning that the fixed cost, cleaning the toilet reservoir, will only be slightly offset by the takings. And aircrew will have two new grievances: cleanup and toilet cop rota.

But while Ryanarse makes some money from selling toilet access, it will lose money from sales of coffee, tea and other liquids. This is stupid, because it already has the highest prices for coffee and tea and food according to a 2008 survey by Which? Holiday:

The Irish airline charges £2.50 for a bottle of water and £2.50 for a cup of coffee while a small bottle of red wine costs £5.00.

Why will it lose there? Because people will think “Hmm, if I drink this coffee I’ll have to pay for letting it out too.” So the passengers won’t buy the coffee or use the toilet. Ryanarse is suddenly losing money: the profit it used to make on coffee/tea sales. And that is pure profit: apart from heating the water, pretty much everything that it buys for coffee/tea - instant coffee, teabags - can be reused on another flight if it isn’t used. Whereas the toilet reservoirs have to be emptied every time; it is actually more efficient to encourage their use - that way, you get your money’s worth for the cleaning services.

Michael O’Leary - who I think is despicable; if you want to think of the future driven by his credo, imagine Adam Smith’s invisible hand slapping the human face forever - ought to be able to see that charging for access to the toilet is a stupid move, economically. It would actually make better business sense to announce that the “toilet charge” will be rescinded - and raise the price on coffee and tea. In fact, expect it.

And if O’Leary is too stupid to see it, then perhaps his shareholders could show him this blogpost.

And finally, to the business press: next time O’Leary puts forward a stupid idea like this, ask whether it can make business sense. Think about fixed costs and operating costs. And quiz him. When he can see he’s going to lose, he caves in. I think if this is implemented, it will be a money-loser. But you’d need to ask the hard questions - how many drinks are sold per flight before, how many after, what’s the take - to know whether, when Ryanarse announces it’s not implementing (or is withdrawing) these charges, precisely why it’s doing it.

My suggestion: it won’t be because of an outbreak of warmth in O’Leary’s heart, which I imagine as a coal-black thing that would make Lord Voldemort shudder.

Thursday 4 February 2010

Filed under: — Charles @ 11:41 am

Handheld computers: how it looked in September 2000

This piece first appeared in The Independent around September 2000. Given all the talk about some handheld(ish) computer released by some company or other, I thought it might be interesting to look back on…

A couple of notable phrases: “Microsoft’s failure in this market is unusual..” and at the end that “In the long term though functionality is sure to win out over form”. Debate among yourselves whether this was just history talking…

Handheld computers

BY CHARLES ARTHUR

Technology Editor

Handheld computers cannot do what most people want them to. This may seem surprising, given that millions of models using operating systems from Palm, Psion and Microsoft have been sold since 1984, when the British company Psion introduced its first handheld model.

But all are severely limited compared to the expectations placed upon them, which can be traced back to two sources: the 1960s TV series Star Trek, and the hit BBC radio series first broadcast in the 1970s, The Hitchhiker’s Guide To The Galaxy written by Douglas Adams. Only at the turn of the [21st] century does it look like people will soon be able to buy products with the facilities that people have been hankering after for decades.

The sight in the 1960s of William Shatner as Captain Kirk landing on alien planets and flipping out a palm-sized machine which could act as a radio, intelligent locator and general categoriser of knowledge had a subtle effect on the baby boomers’ belief about what computers of the future could and should do. It was voice-activated, and context- and location-sensitive. Similarly, in the radio series, the Hitchhiker’s Guide to the Galaxy was actually the name of a computerised guidebook. It contained as much information as the galactic hitchhiker could need. While its indexing method was hopeless by any standards - the traveller had to look up a number in the index and enter that in order to get the corresponding entry (”so bad it could have been designed by Microsoft,” Adams later quipped) - it did create the belief that someday one could build a handheld machine able to hold all the knowledge not just in the world, but in the galaxy. And if aliens had them, why shouldn’t we?

The reality of the first retail products was rather different. The Psion 1, the brainchild of David Potter, was launched in 1984. It had a mighty 10K of non-volatile memory, an alphabetic keypad and a one-line 16-character LCD screen. Entering data was tedious. It would not have passed muster with Captain Kirk. However its descendants are now widely used by people in jobs requiring simple data collection, notably including traffic wardens.

In August 1993 Apple Computer launched its $700 Newton, which seemed at the time to promise at least some Star Trek functionality. It had handwriting recognition software able to “learn” your specific cursive style; there were promises of wireless communications and word processing.

It turned out to be an example of the computer industry’s occasional hubris. The software did learn your writing style, but often failed to interpret the letters correctly. The Newton was a flop (officially abandoned in 1998, but dead some years earlier) which poisoned the well for entrepreneurs in the US handheld market for some years. Bill Gates of Microsoft reckoned it put the market for such products back by two years. (Probaly an underestimate.) Palm Computing, founded by Jeff Hawkins and Donna Dubinsky in 1992, only managed to survive by selling itself to the modem maker US Robotics early in 1996.

However, in the UK and Europe Psion was thriving, and had developed its Psion Organiser 3 series, which had a miniature keyboard and inbuilt software including limited word processing, a calendar, contacts book and spreadsheet. It looked like a miniaturised version of a laptop computer, and proved very successful in its local market.

But on the west coast of the US, Hawkins and Dubinsky were developing a palm-sized machine which would have some, at least, of the ease of use both of Captain Kirk’s communicator and The Hitchhiker’s Guide. Hawkins envisaged a machine - which later became the Palm series - that would not stand alone, but would synchronise and back up its files with a standard PC. Thus it would not have to do everything; only have enough functionality to be useful while out of touch with the PC.

For data entry, he developed a shorthand cursive system called “Graffiti” which all Palm users have to learn. He tested the ergonomics of the product by carving a block of wood into a size and shape that he could carry comfortably around in his pocket. Function and form thus developed in parallel.

The Palm operating system was hugely popular, even though the basic machine only offered a calendar, address book, task (”To-do”) and notes list, plus a calculator and search system. Its success stemmed from its ability to coordinate with a PC; the openness of the operating system; and the coincidental rise of the Internet. The first point meant users could access their databases more easily than with tiny keyboards; the second that software developers could write programs to enhance the machine; and the third, that those programs could be widely and quickly distributed. Psion, with its EPOC operating system, had attracted some software developers but was held back by its European location (where Internet development lagged by a couple of years compared to the US) and lack of connectivity to PCs.

Launched early in 1996, the first Palm computer sold 1 million units in 18 months. In 1998 Hawkins and Dubinsky left with Ed Colligan, marketing head of Palm: they were dismayed by the slow working of the monolithic 3Com, which had bought US Robotics. They set up their own company Handspring, and licensed the Palm OS, which then had 80 per cent of the world market, served by 100,000 developers, while Psion and Microsoft scrabbled over the remainder.

Microsoft’s failure in this market is unusual, but seems to stem from its WindowsCE operating system (renamed and rebuilt as PocketPC in spring 2000) being too complex for the limited power of the machines. WindowsCE is used in petrol pumps and set-top boxes for decoding digital TV signals.

The future promises rapid change. Until 2000, handheld computers sat apart from mobile phones: an address list on one could not be transferred to another. As usability expert Jakob Nielsen noted, this is absurdly inconvenient. Mobile phones are no good for noting data (such as phone numbers) while you are in a call; but handhelds have been little use for making phone calls.

But Handspring especially has been forcing the pace, as its Visor machines, which use the Palm OS, include a slot called the “Springboard” where the user can plug in items such as a camera, memory module and - from autumn 2000 - a GSM modem.

That abruptly made the Handspring into the potential killer combination of handheld address list and mobile phone. Palm rapidly announced that by the end of 2000, all of its products would have wireless capability. Separately, IBM demonstrated a version of a Palm machine with an add-on board which gave it voice recognition capability, using the ViaVoice technology. Suddenly, the humble handheld was beginning to look like the machine which would be able to do everything.

But mobile phone makers and Psion are not finished. The so-called “third generation” of mobile phones, which will have high-speed data connections, were being designed in 2000, and the Symbian consortium (which uses the Epoc OS) won a contract to provide the OS for a number of phone companies.

What was still unclear at the end of 2000 was whether handheld computers would swallow mobile phones, or vice-versa. The handhelds had the functionality; the mobile phones had the usability. However the mobiles rapidly lost that edge as new WAP (Wireless Applications Protocol) phones attempting to squeeze Internet interactivity into a few lines of a monochrome LCD screen. In some respects, it was a step back to 1984. But the market’s explosive growth may mean that there is room for everyone to survive. In the long term though functionality is sure to win out over form.

end//

Wednesday 6 January 2010

Filed under: — Charles @ 4:29 pm

How PR fail works. Or fails to work.

Hot on the heels of Kevin Braddock, who posted (and then rescinded) a long list of PRs who had sent him annoying emails, I’ve been noticing a rise in the number of rubbish emails - badly targeted, irrelevant, trivial, stupid - that have been landing in my inbox.

The cause, as we all know, is companies that gather lists of journalists, assign vague labels (”technology”) and then pimp those lists to all sorts of PR companies. Meaning that the puzzled (to begin with) journalists get bombarded with emails about all sorts of “technology” topics, from heavy plant machinery to web apps for diets to which company has won a contract to do the voice and computer networking for Company X. (The latest to annoy me again in this way is Cision, which keeps pimping my email in this way. I really dislike them. I’ve search my very large email repository for emails sent via Cision, and NOT A SINGLE ONE has been useful or relevant. That’s quite a non-achievement.)

This is always done with no regard or interest or even checking as to whether the journalist is interested, or has ever written about this topic. That’s because, of course, it costs the PR nothing to send the email; the annoyed journalists’ wasted time simply doesn’t show up on the balance sheet. (One can make similar points about environmental degradation and the economy, but that might be conflating the trivial and the important.) An economist would tell you that the journalist and the environment both fall into that plain category of “externalities”, aka “I don’t mind, and you don’t matter”.

So here’s how I explained it to a PR person in an email. I’d asked them to stop sending me their irrelevant rubbish. The PR person wrote back with what he thought was a stout defence.

PR person: I sent this release to you on the basis that your readers might be interested in how a company like XXXorganises its [computer] network, despite this type of story not being your main focus.

In other words, what the PR person was saying was this: “Despite the fact that you’ve never written about the topic, haven’t written anything else that looks like that subject, and haven’t written anything about any of the other scores of emails that we’ve sent you. It was just nice and easy and since you didn’t come round to our offices and actually kick us, you must have been really enjoying receiving them.”

Wrong, wrong, wrong and wrong. Should I spam every PR company with requests for interviews with everyone I want to talk to - film stars, rock musicians, top technologists - even if those PR companies don’t handle those sorts of clients or subjects? Should I send out an email every week to every PR person and company in my contacts book saying “Look, I’d really like an interview with Steve Jobs, Jonny Ive, Sergey Brin and Larry Page - can you sort that out?”

No, because it would be a complete waste of time for virtually everyone. But it would be trivially easy - I could set up a computer script that would do it without my interaction. Or I could just put a few different names in each week.

Imagine what it would be like to be in PR: as a recipient, you’d ignore it at first, but if every journalist did it, you might find it wearying. And then you might begin by asking the journalist to stop.

It should be so simple: know the journalist (by reading what they write about), then determine the email that they might be interested in receiving. But the externality problem in PRs and journalists is huge. I’ve written about it before. I just wish that some of the people who send out these pointless emails would stop, but of course it’s the worst ones who ignore it, and it’s the worst practitioners who pimp ever-expanding lists of email addresses. Sturgeon’s Law is alive and well.

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