Charles on… anything that comes along

One gets those days when you realise that understanding journalists’ thought processes is not among the job requirements for PR people.

Such as when you read an email with an attached press release, where the email begins:
This press release has been covered in detail by various broadsheet science editors eg. Nigel Hawkes at the Times (see article below).

Please contact me on the numbers below for further information insight /interviews with management etc.

As I pointed out in reply, this is like an estate agent saying to some prospective buyers “Come and see the property - I’m sure you’ll absolutely love it, it’s just right for you. In fact it’s so good that I’ve already sold it to the people who saw it before you.”

By the way, is there a self-aware PR blog anywhere? I’d be interested to read it.

These posts might be related (the database thinks..):
• Why A levels really are getting easier (21 August 2004; score: 31.58%)
• Amazon reviews of 1984, by the post-1984 class: what sort of clock "strikes" anyway? (19 January 2007; score: 27.25%)
• PR treats journalists not as resources, but like car companies treat parts suppliers (updated) (5 February 2009; score: 25.66%)