What’s a guy gotta do to get a little Scoblejuice around here?
Hey, I was quite offended by Steve Ballmer’s comments about iPods. Amazed and surprised too that he could say such doltish things (and could I point out that I included the context of his quotes, too?)
However it seems this is not enough to be listed in Robert Scoble’s Brief Hall of Fame of People Offended By Steve Ballmer’s Comments.
What’s a poor tech journalist on one of five quality national daily papers in a populous country to do? Sit in a corner and grumble, maybe. Ponder whether the distance between the top of Microsoft and the middle has become too great for anything effective to flow in either direction, perhaps.
Actually, I’m considering getting some Microsofties to talk to me about sales of Media Centre PCs, because I don’t get it. Who’s going to buy them?
University (tr for US readers: college) undergrads? Nope, they want a laptop. And TVs are cheap.
Family people? Nope, they don’t want to be fighting over whether they can do email while someone watches TV.
People with no family and lots of money? Perhaps, but won’t they already have a computer, in which case why not just get a really expensive TV, a nice cheap PVR, and have fun?
See, this is all pertinent to what Ballmer was saying. In trying to drive this market Microsoft will discover it’s taken on the proverbial task of herding cats. People don’t want the complexity of a PC for recording TV and looking at pictures. They want the simplicity of a PVR (generically like TiVo in the US, Sky+ in the UK) and a digital camera. Microsoft’s approach is all wrong: it’s starting from an operating system and trying to build out, whereas Apple didn’t try to strip down a Mac to make the iPod. It began from a consumer interface and built up. Microsoft is still too tied to Windows as its cash cow.
- These posts might be related (the database thinks..):
- Ian Hobson succumbs to the lure of "and what's more..." (28 July 2005; score: 33.31%)
- Netimperative: what's wrong with government telling us about technology (12 February 2005; score: 32.27%)
- What's the difference between a Blackberry and a smartphone? (30 July 2004; score: 27.05%)



