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Charles on… anything that comes along

Tuesday 12 October 2004

Filed under: — Charles @ 11:06 pm

On Ballmer and Media Centres, BT’s Broadband Voice and how sight kicked off evolution’s Big Bang

This week’s Science and Technology pages are online: I’ve written on the tension between our hi-fi systems and the ones Microsoft wants us to use, Michael Pollitt on how BT is using broadband phone calls as a weapon against cable companies, and in science Andrew Parker explains how sight kicked off the Cambrian ‘explosion’ 530 million years ago.

Filed under: — Charles @ 6:04 pm

How blogs beat VNU to announcing its News Centre was doomed

Interesting: got a trackback from Drew B’s take on tech PR which then pointed me on to Tom Foremski’s blog (Hi, Tom!). Where it turns out there’s a whole lot of UK-media-watching going on: Tom had the tale of how VNU broke up its centralised News Centre long before it was news, or even announced, in the UK.

VNU chopping up its news centre into a bunch of twisting, edgy journalists seems to me an acknowledgement that such “repurposing” schemes just can’t work. You can’t make a bunch of people simultaneously write copy for a whole stack of outputs, and yet for none of them. It only works for news agencies like PA, Reuters and AFP because often their copy gets used directly in local papers (and even some nationals)

But trying to take that sort of philosophy in-house means you are never speaking directly to the reader, which is what a journalist must at least feel like they’re doing. Lose touch with the reader, and you lose your readership. The “news centre” concept was briefly mooted at Mirror Group in the late 1990s, and rapidly dropped; a rare example when sense prevailed. It’s cheaper; also worse.

Good luck to the VNU folk seeking jobs. May you find the ones you want.

Filed under: — Charles @ 12:26 pm

My predictions for 2004: See how I’m doing

I’ve finally got around to putting up my predictions for 2004. Have a read (though I’m not happy with the font - I told you I’m struggling wtih the stylesheet).

Comments here, if you’d like.

Filed under: — Charles @ 11:37 am

A PR blog! Yes, sighted in the wild!

How remarkable. The chief executive of PR company Edelman, the organisation that gets a little offended sometimes by stuff it reads on blogs, has his own blog, Speak Up.

One has to admire him for his bravery, if not the technical wizardry (comments but no trackbacks). He has let some of the ruder comments stay, which is laudable. Go to it, dude.

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