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Charles on… anything that comes along

Tuesday 19 October 2004

Filed under: — Charles @ 4:45 pm

Two data points on the iPod’s continuing popularity in the UK

1) Spoke to a senior electronics buyer at John Lewis the other day and mentioned the iPod’s amazing popularity in the US, with the NPD Survey the other day saying it has a 92% market share. “Yes,” he said. “Same for us - 90 per cent of the hard-disk MP3 player market.”

2) A company (not Apple) recently sent out a marketing email with the brave sales-boosting promise: let us come and pitch our product to you for an hour and we’ll give you an iPod. 100 people took them up. However when the company that had made the marketing pitch then approached Apple for a bulk buy, Apple couldn’t come through with the requisite iPod supply (”demand has been too great”). So the company emailed those still waiting - quite a large number - and offered them the choice: wait an unknown time for an iPod, or accept another hard-drive MP3 player.
Everyone has chosen to wait.

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