Handheld video players: survey shows people aren’t interested
Kudos to Crawford for pointing to this new survey in his comment to an earlier post here: the BBC reports Consumers ’snub portable video’, reporting that according to Jupiter Research only 13% of Europeans want to watch video while on the move - whereas nearly one-third are interested in listening to music on a portable player.
Just 5% wanted a player for both music and movies; only 7% wanted something for both games and video.
Actually, given that video hasn’t been available in a portable form for very long, you might think that 13% isn’t a bad start, and that one-third for people wanting portable digital music is pretty low. But I think this is where marketing desire and reality part company. The market for portable music is proven: count how many people you see wearing headphones on public transport or in the street.
Now, consider how many people have the leisure to sit down and watch a handheld video (because you can’t walk and use it) yet not enough leisure to do it on a TV or laptop. Kids in the back of cars, yes. Bill Gates is correct there. But who else? Geeks? That’s not what you’d call a mass market, even if Robert Scoble has plenty of mass.
Irrelevant note: storming piece by John Gruber on the iPod’s sales, and in particular his patient picking apart of Eeyore’s claims about what was going to happen to the iPod. Yes, whatever did happen to the “iPod-killing” Dell DJ?
- These posts might be related (the database thinks..):
- Well, that about wraps it up for the Portable Media Center (or Centre) (12 July 2004; score: 80.72%)
- That's funny, I thought the answer was 'an iPod' or 'Robosapien' (7 December 2004; score: 75.16%)
- But hang on, if they're phishing.. (9 April 2005; score: 65.83%)



