Can 3G provide the platform for loyalty - or vice-versa?
This week’s column for Netimperative examines the interesting question of whether putting loyalty cards onto 3G phones (or any phones, come to that) will improve customer loyalty to retailers, banks and so on; and whether in a symbiotic way it might give 3G a leg up to wider acceptance.
Of course a lot of people are using the 3G network already - but not that intensively, and not for serious applications. What I hear is that rather than using it for serious, head-down things like location services, people would rather watch a music video or a football goal. Amusing ourselves to death, as ever.
- These posts might be related (the database thinks..):
- The Onion Infograph on global warming (19 November 2004; score: 53.87%)
- "Some lunatic with too much time and money on his hands disassembles the new device... and posts pictures" (30 July 2004; score: 41.47%)
- Steve Wildstrom gets it wrong - unusually - on the iPod vs WMA (9 November 2004; score: 37.25%)
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April 23rd, 2005 at 3:30 pm
I like the idea of having *really* wireless broadband via a 3G card in my laptop. Vodafone’s service is obviously waaaay too expensive at the moment. Haven’t checked Orange’s.
April 23rd, 2005 at 3:42 pm
I can’t be bothered with loyalty cards, either. I’m uncleaer of any benefits I’d actually get, and the effort I’d have to put in to claiming doesn’t seem worth it.
Why not scrap the whole loyalty scheme, and use the money you’d save to make your prices slightly cheaper, or pay your workers more so they’re happier?