Charles on… anything that comes along

My latest column at Netimperative looks at Apple’s soft launch of music video sales through the iTunes Music Store.

Why didn’t Apple announce it? What are the plans? Speaking as someone who worked out today how to get the Queens of the Stone Age video to transfer and play on his new Sony Ericsson K700i* (on which more later), the answer to those questions is: “so it can make a bigger splash”; and “far-reaching”.

How about, for example, putting all of the music video catalogue online? Why not? Come on, for 99p people would surely download that Eric Prydz video. I can imagine a few of them would keep it on their phone for, uh, private moments…

Hmm, the nexus of music, video, porn and mobile phones. For some, it’s a sort of nirvana. No, not the group..

(* Sadly you have to buy Quicktime Pro, but only once. Then you can encode .mov to 3gp, which will play on SE mobiles, and is much smaller - as in, about 10 times smaller in file size, so the Bluetooth transfer takes two minutes rather than ten.)

These posts might be related (the database thinks..):
• Doing the math on music videos: surprisingly cheap (17 February 2005; score: 125.11%)
• Apple's video iPod comes nearer... at least online (22 July 2005; score: 88.81%)
• Netimperative: what's wrong with government telling us about technology (12 February 2005; score: 60.2%)