One of the questions I was asked after my Hotwire talk was “When you give clients a hard time, is it because you’re annoyed at them for not having a story, or with us for not getting it right?”
This threw me rather, since I couldn’t recall giving anyone a McEnroe-style chewing-out for a while, and certainly not of any clients. So I asked for elucidation. They cited an example where I’d spoken to blinkx, who wanted to tell me about their latest and greatest video search product, and I’d instead wound up questioning them pretty closely on how they would make ends meet financially since they don’t have any adverts yet must run pretty big servers. Apparently the blinkx people were fazed.
I’m surprised that they’re surprised that a journalist would just say “Oh, video search, great”, and leave it at that, as if companies had some god-given right to exist and thrive. Of course they don’t; everyone has to justify their existence, or at least keep the bills paid. Or both.
I guess my interviewing style might be rather more John Humphrys than David Frost (as satirised by Dead Ringers: “Now.. I have to be tough in asking you this.. and I apologise in advance… but is that sofa comfortable? I mean, properly comfortable?”).
But it also seems to me that that’s the only way you’re going to worm out the interesting topics, rather than the dull stuff. I had someone from a hard drive maker the other day who was determined to tell me about areal density; I was just as determined to quiz him on the potential effect of DRM on hard drive sales. Guess which I wrote about?
Humphrys was, as luck would have it, talking to a Lords select committee yesterday, which seems to have been entertaining. Links:
Daily Telegraph
BBC
Guardian Online.
Anyone got a link to a video of it?