I was keynote speaker last night at Musictank’s event in London called “I Came, I saw, iPod: What’s Next?”. Also on the panel were Dr Michael Bull (Sussex University) - who’s done a study of more than 1,000 iPod users - Steve Mayall of MusicAlly, and Barney Wragg of eLabs, aka Universal Music’s online/new media bit.
One of the interesting ttidbits Barney mentioned, though not in the talk, was that the process of getting the Live 8 performance by Paul McCartney and U2 of “Sergeant Pepper’s Lonely Hearts Club Band” onto the digital shops was a world record.
Here’s how it went: song performed. Taken straight off desk, mixed in 9 minutes. Given UPC number (without which it can’t be sold online), tweaked and twizzled and distributed to the online stores, ready for sale 46 minutes after the last chords had faded away.
The Long Tail©™® also got mentioned a fair bit, though Barney pointed out that it can take one person up to 3 weeks to work out the licensing and payments needed for a piece of “catalog” - and Universal has stuff going back to 1912. So setting priorities is important.
And since you’re wondering what’s next after the iPod, my answer was - more iPods, and perhaps the Sony Playstation Portable (PSP). Mobile phones might be able to store lots of things but they face all sorts of problems with price, reliability (of download speed) and usability (which I’ve talked about here before).
Another problem that got mentioned this morning, at another event I spoke at, is security - specifically, what if you’ve downloaded 200 songs from the network operator to your phone, and the phone gets nicked or eaten by the dog? Where are your 200 songs? Think before you reply. Are you sure of the response?
Ah - Jonny Evans (hi Jonny!) wrote up the evening for Wired. That’s a nice precis of two hours’ talking - nice one. The music biz’s CMU Daily also had a writeup.