Bad Pitch blog explains how not to make bad pitches to journalists
Been a while since I mentioned the BPB. It’s still going strong, though (obviously; it’s not like it’s going to run out of source material in a hurry..)
A very good post though which backs up - completely independently - many of the things that I spoke to the Fullrun audience a few weeks back is up, called 10 Reporter Hacks. That’s “hacks” as in “ways to break in” (like computer hacking, yes?).
Headings include “All Hail Google [News]”, “Social Study”, “LinkedIn”, “RSS-s-s”, “Step Away From the Computer”, “Analyze This”, “Get Interpersonal”, “Source File” and a few others. Read it - you’ve got the time. It’s a short-cut guide for anyone just starting out in PR, or anyone who’s forgotten because of client demands what those strange “journalist” things on the ends of phones are really like outside the zoo.
- These posts might be related (the database thinks..):
- You know you are a journalist and not a blogger when... (19 March 2006; score: 63.93%)
- 'Everyone's very busy': or why the Press Association doesn't want tech stories (23 February 2005; score: 52.92%)
- Discovered: the Bad Pitch Blog (you can send them in, too) (4 February 2006; score: 52.56%)




August 21st, 2006 at 1:46 pm
I agree - it’s a very good checklist - should be required reading in all PR companies.