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Charles on… anything that comes along

Monday 21 August 2006

Filed under: — Charles @ 11:11 am

Bad Pitch blog explains how not to make bad pitches to journalists

Been a while since I mentioned the BPB. It’s still going strong, though (obviously; it’s not like it’s going to run out of source material in a hurry..)

A very good post though which backs up - completely independently - many of the things that I spoke to the Fullrun audience a few weeks back is up, called 10 Reporter Hacks. That’s “hacks” as in “ways to break in” (like computer hacking, yes?).

Headings include “All Hail Google [News]”, “Social Study”, “LinkedIn”, “RSS-s-s”, “Step Away From the Computer”, “Analyze This”, “Get Interpersonal”, “Source File” and a few others. Read it - you’ve got the time. It’s a short-cut guide for anyone just starting out in PR, or anyone who’s forgotten because of client demands what those strange “journalist” things on the ends of phones are really like outside the zoo.

One Response to “Bad Pitch blog explains how not to make bad pitches to journalists”

  1. Andrew Smith Says:

    I agree - it’s a very good checklist - should be required reading in all PR companies.

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