The downward spiral begins when you shrink.. like the Sunday Independent (updated)
Nine Inch Nails had a track with the wonderful title “The Downward Spiral”. Were they channelling, ahead of time, Tristan Davies and his wonderful shrinking Sindie?
the new look paper would be “compact, concise, comprehensive”, with the “news values of a daily paper and the production values of a weekly news magazine”.
He added that New Review would replace what were “two quite flimsy magazines”. Books and culture stories will move to the New Review.
“The difference between the paper that we will produce on Sunday and the paper that we produced last Sunday are as big as when [The Independent] went compact,” Mr Davies said.
Roy Greenslade (whom when I was at the Indie we all used to hate because he had nothing good to say about the Indie; now I understand why) comments:
Somebody once asked what the Independent titles were independent of? The answer, of course, is readers. I predict that the revamped Sindy will underline that truth.
Talking to a friend the other day, we agreed that what the Indie needs is to milk its specialist writers and get them to write a personal column every day commenting on the news, or what they felt was news. Basically, get that niche of readers who really like those writers to keep reading. Because that’s where the Indie remains strong. It’s its general news coverage that’s weak. The analysis has always been good. But the waterfront’s too wide now. And the tide’s coming in.
Update: well, the readers who could be bothered to comment on the IoS blog (it has a blog? No, me neither) don’t seem enamoured of it. At all. Nor is Greenslade, of course.
- These posts might be related (the database thinks..):
- Ye gods: raised voices at the Telegraph? (23 October 2007; score: 41.38%)
- I'm not vain, just investigating my output: journalists (and PRs), tune into Journa-list (12 October 2007; score: 31.93%)
- G4 perform 'Creep' on the X-Factor: is there a tree high enough to hang them from? (12 December 2004; score: 29.66%)



