The long wet summer has finally got to them over at ZDNet. Another rainy day, another daft press release, and pop! Result: at last, what everyone needs to know about what journalists think about the plethora of useless surveys, at Take your surveys with a pinch of salt – ZDNet UK Comment. It’s been a good irony harvest this year, even if the wheat’s been a bit damp.
The message for PR people? Most surveys are junk – save us all the bother unless you know what makes a statistically valid one.