Oh, great spot by Chris Edwards over at Hacking Cough in Don't mess with copy: “

The headline sums up one of the most important rules of the newsroom (actually the real rule is not quite as polite). And it’s one that a lot of PR operations should embrace pronto if they do things the Greenpeace way.

Greenpeace is not the first organisation to issue a half-finished release and then wonder why everybody was laughing at it afterwards, but few of them could have done as much damage as the missive sent to the Philadelphia Inquirer.

Part of it read, apparently:

‘In the twenty years since the Chernobyl tragedy, the world’s worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE].’

Oh, Lordy. Or perhaps Lordi, since we’re looking for alarmism and Armageddonism.

(Via Hacking Cough.)